In the digital age, video calls have become an essential part of our everyday communication. With the rise of remote work and virtual meetings, the way we interact with others through video calls has evolved. One Mac app called Boom is revolutionizing the video call experience by adding a new layer of customization and engagement to these calls.
Boom is the brainchild of former Shopify employees, Robleh Jama and Krishna Satya. These innovative entrepreneurs set out to create a product that would make video calls more interactive and fun, breaking away from the standard vanilla Zoom, Meet, and Teams interfaces. Their vision was to transform video calls into a more engaging experience by adding personalized themes, reactions, and off-camera screens.
One of the key features of Boom is its ability to add customized themes to your video call appearances. Users can display their name, designation, location, time, and even weather information to make their calls more personalized. Additionally, Boom allows users to react through on-screen effects, stickers, and GIFs, adding a touch of fun to their calls. The app also offers advanced camera controls for users to adjust settings like brightness, contrast, saturation, and more.
Initially, Boom was a paid-only product, but the company recently transitioned to a freemium model. Users can enjoy basic features like virtual camera, themes, and reactions for free. However, for access to premium features such as custom branding, presenter overlay, and cursor highlights magnifier, users can opt for a subscription costing $7 per month, $70 per year, or $199 for a lifetime license.
Despite the competitive landscape of video conferencing tools, Boom co-founders believe in the organic growth of their product. They are focused on developing new features like timeboxing, agenda tracker, dynamic polls, and quizzes to enhance the user experience. By staying independent and avoiding venture capital funding, Robleh Jama and Krishna Satya are committed to building a sustainable and profitable product that will stand the test of time.
Boom is not just another video conferencing tool; it is a platform that aims to transform the way we connect with others through video calls. With its innovative features and commitment to user engagement, Boom is paving the way for a new era of interactive communication.