Samsung recently announced a major decision to provide seven years’ worth of Tizen operating system updates for its newer AI-powered TVs. This bold move is aimed at staying ahead of the competition, particularly from Chinese rivals like Hisense and TCL. By extending the policy to TV models released in March 2024 and some products from 2023, Samsung is stepping up its game in the smart TV market.
Market Competition
Despite being the top seller of smart TVs globally, Samsung has been facing increased competition from Chinese companies in recent years. Data from analytics firm Omdia shows that Samsung’s market share decreased by over 2 percent from the previous year, with TCL and Hisense making significant gains. In response to this shifting landscape, Samsung is proactively taking steps to maintain its leadership position.
Yong Seok-Yoon, the president of Samsung Electronic’s Visual Display Business Division, emphasized the importance of the seven-year Tizen operating system updates for AI TVs. By offering free upgrades that enhance the functionality and performance of their devices, Samsung aims to differentiate itself from competitors and strengthen its market share. This strategic advantage could prove crucial in the fiercely competitive smart TV market.
While the exact models that will benefit from the extended Tizen updates have not been specified by Samsung, this announcement signals a broader commitment to supporting their products over an extended period. This approach is in line with Samsung’s previous announcement regarding the Galaxy S24 smartphone series, where they promised seven years of OS upgrades and security updates. By providing long-term support for their devices, Samsung is demonstrating a commitment to customer satisfaction and loyalty.
Industry Trends
Samsung’s move to offer seven years of Tizen updates for AI TVs reflects broader trends in the consumer electronics industry. As technology evolves at a rapid pace, consumers are increasingly looking for brands that provide continuous support and innovation for their products. By staying at the forefront of these trends, Samsung is positioning itself as a leader in the smart TV market and ensuring that their customers have access to the latest features and capabilities.
Samsung’s decision to extend Tizen operating system updates for AI TVs is a strategic move that aims to secure its position as a market leader in the smart TV industry. By providing long-term support for their products and staying ahead of the competition, Samsung is demonstrating a commitment to innovation and customer satisfaction. This bold initiative could have significant implications for the future of the smart TV market and solidify Samsung’s reputation as a top-tier electronics manufacturer.