Famm, a platform dedicated to spotlighting queer-owned businesses, has unveiled its latest venture—Famm Connect, a social networking app tailored for LGBTQ+ professionals and entrepreneurs. Founded by the dynamic BIPOC queer couple, Cat Perez and Marianna Di Regolo, Famm Connect aims to create a space where LGBTQ+ individuals can connect organically, fostering collaboration and support within their communities. With its launch on both iOS and Android devices, the app arrives at a time when inclusion is not just a trend but a necessity in professional spheres.
Unlike mainstream networking platforms, which often fall short in addressing the distinct needs and challenges faced by LGBTQ+ individuals, Famm Connect provides a refuge. In work environments plagued by discrimination, microaggressions, and biases, many LGBTQ+ professionals may hesitate to share their paths openly on conventional networks. Famm Connect creates an alternative—a space where individuals can be their authentic selves without fear of judgment or repercussions on their professional identities.
The app is equipped with familiar features, such as a content feed for sharing updates and stories, as well as direct messaging functionalities. However, its distinguishing attributes lie in its intentional design to foster genuine interactions. The platform is not merely a site to connect; it is a community where users can comfortably navigate their professional journeys, meeting others who truly understand their experiences.
One of the standout features of Famm Connect is its innovative “Open to” tagging system. Users can explicitly express their intentions—be it seeking mentorship, participating in coffee chats, or offering to volunteer—aligning their outreach with their professional goals. This approach ensures that interactions are meaningful rather than a mere exchange of messages, reducing the chances of users feeling overwhelmed by unsolicited communication.
As Perez aptly articulated, genuine connections are crucial. In a climate where representation remains lacking, especially among LGBTQ+ entrepreneurs and business leaders, Famm Connect advocates for mutual empowerment. It encourages users to champion each other’s ventures and foster a flourishing community by engaging with businesses that resonate with their values.
With approximately 1.4 million LGBTQ-owned businesses across the U.S., Famm Connect recognizes the difficulties these entrepreneurs face in promoting their services on larger, predominantly heteronormative platforms. Traditional advertising often involves terminology or topics that could be misinterpreted and lead to bans or flags. This hinders the visibility of businesses that identify as LGBTQ+, making it challenging for them to attract customers who wish to support queer enterprises.
In response, Famm Connect will offer complimentary business listings, laying the groundwork for queer businesses to showcase their products and initiatives. The app will soon debut premium profiles—an affordable option for users seeking heightened visibility. This initiative aligns with Famm’s fundamental belief in the importance of supporting queer businesses and ensuring that they can thrive in a competitive market.
Future Endeavors: Networking Beyond the Screen
Looking ahead, Famm Connect is not just stopping at virtual networking. The app intends to integrate features that facilitate in-person engagements through dedicated sections for networking events and job listings. Sponsored posts will also be available, enhancing user engagement and offering additional resources for those eager to learn and grow within their professional landscape.
As the app rolls out on an invite-only basis with unlimited referrals, the goal remains clear: to cultivate a safe and empowering environment for LGBTQ+ professionals. With its core mission rooted in connection and community, Famm Connect has the potential to significantly reshape the way LGBTQ+ individuals engage in their professional lives.
In a world that often marginalizes queer identities, Famm Connect emerges as a beacon of hope and support. By creating an inclusive platform that prioritizes authenticity, intention, and community-building, Cat Perez and Marianna Di Regolo are not only addressing the acute disparities faced by LGBTQ+ professionals but are also pioneering a more inclusive way to network and foster collaboration. As Famm Connect continues to expand, it promises to become a pivotal resource in empowering LGBTQ+ individuals and enriching the businesses they run.